Are pay-per-click campaigns worth the money?
A lot of times, when we mention a PPC (pay-per-click) or AdWords campaign to a customer, we get similar answers: “we already tried that” or “the SEO programs don’t work” or “I never click on these ads”. Unfortunately, there is...
Need more positive reviews?
Reviews are not easy to come by and you usually only get one shot. What if the review is not as good as you would have hoped or there was a misunderstanding that could have easily been cleared up before you got a bad review? Unfortunately, there is no way to remove...
Do you really need a graphic designer?
If you are business owner, you have probably asked yourself the same question, especially when you first opened your doors. Many start-up businesses with a limited budget tend to go the do-it-yourself way, using free graphic design software or getting stock icons for...
Make your Yelp business reviews count!
Good Reviews – Bad Reviews In a world of ever-increasing numbers of businesses with websites, having customer reviews is one of the most important tools to distinguish yourself from the competition. Reviews can make or break a business, and it makes you realize that...
How much does a website cost?
I’m sure, every web designer has heard the words: I talked to somebody who can do it for much less… When I started in this business many years ago, I began building websites for people at almost no money, just to get some portfolio work. At every...
Responsive webdesign ranking higher on Google
Starting April 21st, 2015 Google will start showing mobile optimized websites to mobile use over non-mobile friendly websites, as a ranking factor in searches. This change may impact your website’s placement in search results, as announced on their blog. Is that...
Google Scam Phone Calls
Google Telemarketing Calls If you own a business that is listed in business directories and/or have a website, you have probably gotten a phone call from people claiming to be Google. They claim they are calling to verify your business listing. Some of them say that...
A word about website backups- Are you prepared for the unthinkable?
What would happen, if your website got deleted by accident? As hackers get smarter and start targeting even larger hosting companies, content management systems etc. you need to ask yourself how you can protect yourself and your website from getting lost indefinitely....
Jewelry Photography on a budget
No matter if you are a store owner or a single jewelry designer, at some point you will have to decide how you are going to get your jewelry pieces out to the world. You will need some nice jewelry photos to show the beauty of your jewelry. You can hire a professional...
Clean up jewelry in Photoshop
Introduction: As a web designer and former jeweler, I come across a lot of jewelers websites that have horrible jewelry photography which is very unfortunate since the sparkle is what sells our jewelry. The lack of equipment or know-how is often the main problem...
Logo Design – Concept and Process
What is a logo? Is it important to have a logo? Logo design, also called corporate identity, is the foundation of a company’s image, referred to as the brand. While branding is a far more intricate environment, incl labeling, product, display, and much more, the logo...