Organic SEO & Social Media Management.

Why do you need landing pages and regular blog posts?

1. Freshness: Search engines like Google prioritize fresh content. By consistently publishing new blog posts or updates, you signal to search engines that your website is active and relevant.
2. Keyword Targeting: Each new piece of content gives you an opportunity to target specific keywords related to your industry, products, or services. By strategically incorporating these keywords into your blog posts, you can improve your website’s visibility for relevant search queries.
3. Increased Indexing: Every new page or blog post you publish creates another opportunity for search engines to index your website. The more pages you have indexed, the more likely it is that your site will appear in search results.
4. Internal Linking: Blogging allows you to naturally incorporate internal links to other pages on your website. Internal linking helps search engines understand the structure of your site and can improve the ranking of your other pages.
5. Backlink Opportunities: High-quality content is more likely to be shared and linked to by other websites, leading to valuable backlinks. Backlinks are a crucial ranking factor for SEO, and regularly publishing informative, engaging content increases the likelihood of attracting them.
6. User Engagement: Relevant and valuable blog content can keep visitors on your site longer, reducing bounce rates and increasing engagement metrics like time on page and pages per session. These signals are also taken into account by search engines when determining rankings.

With our program, we create landing pages for cities or keywords for specific targets and tag the articles and blog posts with appropriate tags and links.

Why do you need social media management services?

1. Consistency and Frequency: As your social media manager we ensure that your accounts are consistently active with high-quality content. We can create a content calendar, schedule posts in advance, and maintain a regular posting frequency to keep your audience engaged and informed.
2. Time-Saving: Managing social media effectively can be time-consuming, especially when juggling other responsibilities. Hiring a social media manager frees up your time to focus on core business activities while ensuring that your social media presence remains strong and vibrant.
3. Content Creation: Social media managers should be skilled in creating compelling content as well as create graphics that catches the eye. With a degree in graphic design, we can create beautiful custom graphics for your social media posts.
4. Backlink Opportunities: Regular social media posts can increase your backlink count and lead visitors back to your website.

Hiring a social media manager can offer numerous benefits for businesses that don’t have the time or staff to do their own social media postings.

Our social media package is designed to keep your social media account fresh and updated without the high price tags or the headache of coming up with the time or content yourself. Postings may include posts about your services, link to blog posts, tips and tricks, jokes, graphic ads, holiday posts if applicable and more.

Organic Optimization

1. Definition: Organic optimization, also known as organic search optimization or SEO, refers to the process of improving a website’s visibility in search engine results pages (SERPs) through unpaid, natural, and organic methods.
2. Methods: Organic optimization involves various strategies and tactics aimed at optimizing website content, structure, and performance to align with search engine algorithms and user intent. This includes on-page optimization (e.g., keyword research, meta tags, content quality, internal linking), off-page optimization (e.g., backlink building, social media engagement), and technical optimization (e.g., site speed, mobile-friendliness, schema markup).
3. Cost: Organic optimization does not involve direct payments to search engines for improved visibility. Instead, it requires investment in time, resources, and expertise to implement and maintain effective SEO strategies.
4. Results: The results of organic optimization are typically long-term and sustainable, gradually improving a website’s organic search rankings and driving organic traffic over time. However, achieving significant results may take time and ongoing effort.

Paid Optimization

• Definition: Paid optimization, also known as paid search optimization or SEM, involves using paid advertising platforms, such as Google Ads (formerly AdWords), to improve a website’s visibility in search engine results through paid placements and sponsored listings.
• Methods: Paid optimization typically involves creating and managing online advertising campaigns within paid search platforms. This includes selecting relevant keywords, creating compelling ad copy, setting bid amounts, and targeting specific audiences based on demographics, interests, and behavior.
• Cost: Paid optimization requires direct payments to search engines or advertising platforms for each click (pay-per-click or PPC) or impression (cost-per-impression or CPM) generated by the ads. Advertisers have control over their budget and can adjust spending based on performance and objectives.
• Results: Paid optimization can yield immediate results in terms of increased visibility, website traffic, and conversions. However, it relies on ongoing ad spend, and the benefits cease once the advertising budget is exhausted. Paid ads are also clearly labeled as sponsored, which may affect user perception compared to organic search results.